Brief of Project
Omega Do is a digital marketing agency based in Austria, specializing in web design and related services. Their main goal is to focus on beauty, high performance, and speed of service delivery. I had the incredible opportunity to take on the role of User Interface Designer for their website project, aiming to create a completely creative and unique design that stands out in the digital landscape
Problem Facing
One primary challenge was integrating a seamless user journey while maintaining a sophisticated aesthetic that matched Omega Do’s identity. Ensuring the website was both visually stunning and intuitively navigable required careful planning and execution
My role in Solving the Problem
To address this, I conducted thorough user research and usability testing to understand the target audience’s needs and preferences. I collaborated closely with the development team to implement interactive elements that enhanced the user experience without compromising on design integrity
Design Process
The design process began with an in-depth discovery phase, including user research and competitive analysis to understand the market and our target audience. I moved on to wireframing and prototyping, utilizing tools like Sketch and Figma to create initial layouts and user flows. Regular feedback sessions with stakeholders ensured the design was aligned with Omega Do’s vision and goals.
Design Decisions and Rationale
A key design decision was to adopt a minimalist yet sophisticated aesthetic that reflected Omega Do’s brand ethos. I selected a clean, modern color palette and typography to convey professionalism and creativity. Interactive elements such as hover effects and micro-animations were integrated to enhance user engagement without overwhelming the experience.
User Feedback and Impact
User testing was instrumental in identifying areas for improvement. For instance, user feedback revealed a need for clearer labeling of transcript editing functions. This feedback directly influenced the final design, leading to a more user-friendly interface.
Creativity
Creativity was at the heart of this project. I focused on creating an attractive and eye-catching design by emphasizing interactions and animations. One creative highlight was implementing dynamic homepage banners and animated transitions that captured the user’s attention immediately.
Conclusion
In conclusion, my journey as a UI designer for My AI Box has been marked by innovative solutions and creative strategies that successfully addressed challenges in the competitive AI software market. Through a user-centric approach, I crafted a warm and engaging interface, making artificial intelligence accessible and efficient.
Date:
Ferbray 10, 2024
Location:
Vienna, Austria
My Role:
UI/UX designer
Industry:
Digital Agency